You’re ready to your first paid social media campaign and you are a little lost as to where to begin. No worries! Facebook is a good platform to start for almost any business and where some of the best social media campaigns are carried out successfully. What makes a successful campaign is by understanding and targeting the right audience/demographic for your business.
Spending More Doesn’t Guarantee Better Results
There are many people who have spent thousands hoping they would run a successful social marketing campaign only to end up disappointed with poor results – this is mostly a result of targeting the wrong audience. Facebook is known to offer advanced, yet simple-to-use tools that let you manage the audience you want to target. You have the opportunity to select users by gender, age, geographic location and some special interests listed in their respective profiles. That gives you a tremendous heads up when building your social media content and strategies. Using these tools effectively definitely contribute to the success of a great social media campaign.
Remember to Target Your Audience & Adjust Your Settings
There are also tools to help make advertising on Facebook more effective because of the targeting parameters. As a plus, you have the option to bid a preferred amount on the clicks you get for likes or for the impressions you get. It’s up to you!
If you truly want to run one of the best social media campaigns, you must avoid one budget waster – Watch that your ads aren’t getting shown to only the same users over and over again. You want to make sure that when you are setting up your advertising parameters, the option for showing your ads to those who have already liked your page is unchecked. This eliminates redundant views and clicks and ensures new people are viewing the new ads you have set up.
Facebook also lets you enhance the efforts of your creative social media campaigns even further by allowing you to show content/ads to the friends of your current fans. The recipient of your advertisement therefore sees a list of their friends who have liked your page already. This way, you have a much higher chance of getting more likes and engagement because consumers and customers are likely to join a page that has been liked by one or more member of their own social clan. All these tips simply further demonstrates how powerful targeted Facebook ads can be, and how you can use them to get the best social media campaigns results.
Do Your Research & Create A Social Marketing Strategy
We live in a digital world and there are millions of new marketing possibilities available to the average business owner. Today, instead of spending thousands of dollars trying to market your business, focus on spending the budget that you do have – well. Make sure you do your research and create a social marketing strategy to help you stay on track with your efforts. It may just be the exact solution to your marketing problems and it can only happen through a well-constructed campaign. However, if you feel you are not getting all the tips and tricks for building one of the best social media campaigns, check out what Fansparks has to offer.