Santiago Swallow has 85,000 followers on Twitter and was regarded as one of its key influencers. Until he proved to be a fake and had his account suspended by Twitter.
Social Media is awash with ‘people’ proclaiming to be experts and able to get your message to their fans. However, your average social user is becoming more savvy and is fine tuning who they listen to.
One thing we can guarantee is that people always listen to their friends. They may not pay any attention, but we know they listen!!!
This is why Fansparks works. By getting your fans to recommend to their friends, you know you have a much better chance of your message getting across, being seen – and, if they like their mates, something actually being done with the content.