Virgin Media voted her The Next Big Thing for 2013, so we were delighted when singer/ songwriter Nina Nesbitt decided to launch her special ‘Fans video’ for new single ‘Stay Out’ with Fansparks.
The video was created by images sent in by her Fans (nesbians) and they were eagerly awaiting its launch. However, they were not expecting to be also able to win a Google + Hangout with Nina, via a great social media campaign through Fansparks.
Using Twitter, Facebook and her own website, the video was launched on April 8th. The impact was immediate.Overall, the video was shared over 3,700 times, through Fansparks, and many times more through social channels direct.
It also increased her social reach by over 170,000 people.
The most striking statistics are from how much Friends of Fans were willing to help share the message, and were also exposed to Nina.