The first step in developing creative social media campaigns is finding your target audience. There are millions of people using the internet to find their ideal product and service. It is impossible to get your product or service in front of people if you do not know who they are and exactly what they’re searching for. Also with the internet providing a massively large user-base, it could be difficult to pull out specific people (potential customers) out of the crowd. Creative social media campaigns require that you understand how each social media network works and what types of people use each platform. Generally, social media makes it much easier to use relevant videos, pictures and written content that leads people back to your website.
The three most common things you’ll find in creative social media campaigns are:
FRESH UNIQUE CONTENT
If you own a website, make sure that you write fresh content daily if possibly. You can place larger gaps between your posts but don’t make it more than a few days. It works this way – readers will run to your competitors if your information is stale and that of your competitor is up to date.
STRONG CONSISTENT BRANDING
Ensure that your brand is strong enough to handle the best social media campaigns and encourage your followers to identify with this strength – this will encourage them to follow your business during the good and the bad. In addition, think very carefully before you make any post online because one mistake made may come back haunting you after many months of success and could ruin your brand completely in some cases. A strong brand generates excellent awareness if used in an appropriate way. Plus, high quality content that has your name as an inscription will bring about respect from the community and drive great traffic to your website for years.
Have a spot on your website that is dedicated to bringing interaction between you and your customers. This area benefits the company and brings great social media campaigns in turn by creating room for personal stories, concerns and open discussion. Although this is designed for the readers, it is always very good to keep an eye on what is being discussed and use this information to improve on your brand. Also, encourage your customers or subscribers to share their own content and media; enabling them to spread images, music or videos that they love. You can simply use the popular media as a base for your own productions and ensure that you publish content that is relevant to similar ideas.
For further information and help on the most creative social media campaigns, see our website at http://fansparks.com.