A lot has happened in 2014 in the world of social media. We’ve seen big brands taking advantage of popular platforms like Twitter, Pinterest and Facebook to engage their customers and build their brand. What did some of these industry giants do to come up with such creative social media campaigns? In this article, we are going to look at a number of social media campaign examples that were highly successful this year. I hope you pickup a few things from these 3 examples to develop a highly effective campaign of your own.
3 Examples of Creative Social Media Marketing Campaigns This Year:
We are at a time when everyone loves taking selfies. Upon realizing this, Net-A-Porter introduced a creative iOS application known as “I Am Porter”. This App became very popular due to many reasons key among them was the fact that it allowed users to take beautiful photos and then upload them to on the app and make changes to transform them into a cover star. The idea of being a cover girl or cover boy on any magazine is enticing to most people as you can see an example with the first picture of the woman on the left. That’s probably why the app was amongst the top social media marketing campaigns of 2014 that was super successful after it launched. This app encourages online users to share photos of themselves on Instagram and Twitter.
Undress New Twingo
In February this year, Renault came up with one of the most creative social media campaigns ever. They introduced a campaign that would encourage social media influencers and users to get involved in the launch of their new Twingo model. The hash tag #UndressNewTwingo went viral and it became a trending topic all over France. This created a lot of buzz for the brand as a whole and the newest car they were launching.
And the among the most recent creative social media campaigns is the one that is currently run by Urban Decay on Pinterest. The campaign was developed to encourage people to enter in a competition and have a chance to win tickets to the famous Coachella music festival. In order to enter this competition, Pinterest followers were to create a pinboard known as ‘Electric Festival Style with UD’ and then pin all the items they would like to wear if they got a chance to attend the festival. One had to follow Urban Decay on Pinterest and submit their email address online. This campaign attracted more than 4,000 followers for the brand and is receiving even more entries.
Designing A Creative Social Media Campaigns or Strategy?
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